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Solving Your Most Business-Critical Value Creation Challenges


Boris Colruyt

Chief Financial Officer for Growth

Transformational Business Leader

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​Boris is a transformational business leader with extensive corporate finance experience solving business-critical value creation challenges in multinational organizations in the APAC region.

His mission is to support organizations in exploring new ways of improving business performance and facilitating leadership to design and shape their transformational journeys.


Boris believes that wellbeing & sustainable business success stems from conscious leadership, and focuses on coaching in the spirit of ‘good today, better tomorrow’.

He has over 10 years experience as a Board member in China, over 12 years’ Senior Management experience with operational authority for all administrative and support functions across Asia, and key member of steering committees ensuring that risks are managed and that all projects deliver the agreed business benefits on time and in full. He has hands-on experiences delivering global complex strategic business initiatives in agile market entry projects, innovative business intelligence solutions, large scale process automation, greenfield e-commerce market entries and business turnarounds.


Boris is tri-lingual in English, Dutch & French, and speaks German, Mandarin and Bahasa Indonesia. He has led multicultural, cross-functional teams and his leadership philosophy is to drive trust, & collaboration, which inspired teams to achieve more than what they imagined possible.


Boris is an accredited executive coach and an INSEAD alum, where he is also an active member of INSEAD’s Digital Transformation Club and is committed to lifelong learning. 


In his free time, he likes to hike, swim and spend quality time with his wife and their three lovely daughters.


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Discovery Bay, Hong Kong

+852 55057072

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